Service: Celebrity Media Outreach, Event PR, Awareness Campaigns
Client: Piper’s Angels Foundation | Event: Crossing For A Cure 2019
The Challenge
Piper’s Angels Foundation, a nonprofit helping people with cystic fibrosis, was preparing for its biggest annual event — Crossing For A Cure, an 80-mile paddle challenge from the Bahamas to Florida. They wanted to make the 2019 event bigger, reach more people, and bring real attention to their cause. But they needed a strong, recognizable voice to help spread the word.
The Solution: Droptop PR Steps In
Droptop PR helped the foundation land something huge — Jimmy Buffett, the legendary singer and ocean lover, joined as the Honorary Chair for the event.
Here’s how Droptop PR made it happen:
✅ Celebrity PR Outreach – Helped secure and manage Buffett’s involvement as a face of the campaign
✅ Media Story Development – Wrote and distributed press releases to tell the story in a powerful way
✅ Event PR Management – Created buzz around the event through news features, press kits, and interviews
✅ Message Alignment – Highlighted the shared mission between Jimmy Buffett and the foundation for deeper impact
The Results
Jimmy Buffett’s name brought massive credibility and attention to the event
Local and national media covered the story, giving free press exposure
The 2019 Crossing For A Cure event saw record interest from sponsors, volunteers, and donors
It helped position Piper’s Angels Foundation as a major voice in cystic fibrosis advocacy
A Word From the Client:
“I’ve always dreamed of having someone involved who embodies the passion of this event. Jimmy is a cultural icon. We’re excited and proud to have him represent us,” said Travis Suit, Founder of Piper’s Angels.
Impact Beyond the Event
Jimmy Buffett’s support didn’t just bring in attention. It helped connect two missions , healthy oceans and healthier lives for kids with cystic fibrosis. With Droptop PR’s help, that connection reached thousands.
Want to make your nonprofit event go viral too?
👉 Reach out to Droptop PR at droptoppr.io@gmail.com
📞 +91 9816944772 | +91 8210278953
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