Service: Healthcare PR, Local Media Outreach, Support Group Launch
Client: Thrive Wellness of Reno | Project: New Clinic Location & Program Expansion
The Challenge
Thrive Wellness of Reno — Northern Nevada’s only full-service mental health center — was growing fast. They were ready to move to a bigger and more healing space, the historic Roy House downtown. But they needed local awareness, community trust, and media buzz to make the most of the big move and promote their new mental health support programs.
The Solution: A Strategic PR Push
Droptop PR worked closely with Thrive Wellness to help tell their story, spotlight their expanded services, and create a deeper connection with the local Reno community.
Here’s what we did:
Press Announcement Strategy – Highlighted the emotional power of the Roy House move
Support Group Launch PR – Promoted three virtual support groups for eating disorders, new parents, and COVID-19 frontline workers
Program Awareness Campaign – Pitched Thrive’s new Perinatal Intensive Outpatient Program (IOP) to media and social channels
Local Media Engagement – Secured local press coverage to increase visibility and drive inquiries
The Results
Thrive Wellness’s move to the Roy House got positive local media attention
Virtual and in-person support group attendance increased dramatically
The new Perinatal Mental Health IOP launched with strong early enrollment
The clinic earned a stronger reputation as a trusted, comprehensive mental health resource
A Word From the Founder
“We wanted a space that feels safe and welcoming. The Roy House lets us offer healing in a beautiful, comfortable setting,” said Kat Geiger, LCSW and founder of Thrive Wellness
A Mental Health Home for the Community
With more space, more programs, and more community engagement, Thrive Wellness is changing lives — one client at a time. And with Droptop PR’s help, their message reached those who needed it most.
Looking to launch a mental health clinic, support program, or expansion?
Let’s spread the word the right way.